Significance of Server Location in Infrastructure Hosting
Businesses and website owners rarely think about where their infrastructure is physically located. Many companies choose a datacenter provider that is most convenient to them. Ever considered how fast your website really loads to the majority of your customers/audience? Not only does server optimization play a large role in that effect, but also your physical server location.
The significance is often overlooked — businesses still need to consider about the datacenter location of their infrastructure, as this can affect load times, sales and even SEO. To ensure a healthier bottom line for your business, QuadraNet owns and operates 6 different geographically diverse datacenter locations for you to choose from!
Faster Page Load Times
Close proximity to the host server results in faster load times – it’s no secret.
When you consider how vital page load times are for today’s web and mobile users, then this is a significant consideration for any business choosing a server location. On a study recently conducted by KissMetrics, a marketing analytics company, 40% of people abandon a website if it takes more than 3 seconds to load.
That being said… you should aim to place it in a location central the majority of your customers. For example, a business servicing clients in China should look for hosting in Los Angeles, whereas a business servicing clients in Brazil should look for hosting in Miami.
QuadraNet provides six different geographically diverse datacenter locations, where we offer all types of infrastructure hosting solutions, from cloud hosting to traditional dedicated servers to datacenter space. These locations include Los Angeles, Dallas, Miami, Atlanta, Chicago and New Jersey.
Higher Conversion Rates
When you’re able to provide faster load times with your website pages, this will result to higher conversion rates with your visitors.
It’s no secret that users tend to abandon a page that takes too long to load. This is especially true for mobile users, where that abandonment rate after 3 seconds is 50% higher! By offering fast page loads with a datacenter location central to your audience, you’re going to lose fewer users to site abandonment.
Need help choosing a server location?
Please feel free to contact us at firstname.lastname@example.org or give us a call at 888-5-QUADRA — our server consultants would be happy to provide you with a free evaluation with feedback as to which server location would be most ideal for your business and your customers.